BEST SLEEP. BETTER YOU.
The challenge: Sleepyhead, a leading bed and bedding brand established in 1935, needed its image redefined to provide the brand with the renewed energy, direction and vision it needed to stand out, inspire retail partners and own the conversation with customers.
The solution: I redefined Sleepyhead, shaping its unique strategic foundations and clearly communicating its purpose and personality so it became a bold, innovative and uplifting brand focused on its core business of developing rejuvenating sleep products and experiences.
