Extraordinary Drinks
The challenge: To define and communicate this new brand’s purpose, promise and personality, establishing it as the premier destination for people who seek extraordinary drink experiences –and to promote COVE27.co.nz as the place to discover a collection of new and unique limited edition, small batch and artisanal products of hand-craft quality and exceptional flavours. All curated to inspire and excite the adventurous drinker.
The solution: Starting from a blank sheet of paper, I gave this brand the powerful combination of energy, style and credibility it needed to stand out – to not only excite its business partners, but also inspire customers to embrace their individuality, arouse their curiosity, and enjoy the discovery of their next favourite drink.
