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info@anitawaugh.com
Auckland, New Zealand
+64 22 101 3435
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Foodbox

Brand Revitalisation
Brand Strategy
Brand Identity
Brand Expression

WE MAKE IT SIMPLE.
YOU MAKE IT AMAZING.

The challenge:  The client, FOODBOX, is a fresh food delivery service bringing the seasons best produce direct to homes for over 10 years. It needed its image redefined to provide the brand with the renewed energy, direction and vision needed to stand out and own the conversation with customers.

The solution: I redefined FOODBOX, shaping its unique strategic foundations and clearly outlining its personality and purpose; this provided the company with a unique voice and visual style, allowing it to become a vibrant, imaginative and optimistic brand. The fresh perspective focused on a commitment to thinking outside-the-box, and continually delivering the vibrant colour, freshness, excitement and inspiration customers need to create meals that bring smiles to the table.