PURE DELIGHT
The challenge: SleepMaker, a leading bed and bedding brand, needed redefinition and reshaping to provide the brand with the renewed energy, direction and vision it needed to stand out and inspire retail partners and become front of mind with customers.
The solution: I shaped the brand’s unique strategic foundations and communicated its purpose and personality so SleepMaker became a simple, playful and imaginative brand focused on delivering delightful sleep products and experiences.
