UNBEATABLY FRESH
The challenge: The Produce Company, a leading supplier of the finest and freshest food to the best restaurants and eateries in the country, had built an enviable reputation and logistically efficient business; however, they needed their brand redefined in order to provide the renewed energy, direction and vision needed to stand out and shine the brightest in the marketplace.
The solution: I provided the brand with a solid strategic foundation, built on a redefined set of values – clearly articulating its personality and purpose and finding its unique voice and visual style. With newfound clarity, confidence and spiritedness, the brand is focused on delivering unbeatable freshness, day in and day out, so the great chefs who make up their customer-base can keep delivering their best dishes.
